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For companies running their store, CRM and inventory in separate tools

Building the new standard for eCommerce businesses.

We replace the patchwork of storefront, CRM and inventory tools with one system: orders, customers, inventory and production on a single database. Built around how your team works. Paid for once, owned by you.

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Free 45-minute review. You leave with a map of your stack either way.

northwindsupply.example.com Demo · sample data
Northwind Supply Co.

Today at a glance

Everything below reads from the same records your team works in. Nothing is a copy or an export.

Revenue, 30 days $166,883 ▲ 12.4%
Orders to fulfil 8 ▼ 6.2%
Low stock items 14 ▲ 18.0%
Conversations waiting 4 ▼ 22.5%

Revenue

Last 13 months, all channels

AprJunAugOctDecFebApr

Latest orders

  • #3041Sarah Chen · Today, 8:20 am Unfulfilled$2,480
  • #3040Marcus Brooks · Yesterday, 8:15 pm Unfulfilled$1,650
  • #3039Emma Whitfield · Yesterday, 6:10 am In production$870
  • #3038Brightfield Hospitality · Yesterday, 3:05 am Ready$14,300
  • #3037Noah Patel · 2 days ago Fulfilled$7,040
  • #3036Grace Raman · 2 days ago Fulfilled$830

Reorder soon

Below reorder point

  • Oak bookcase, 48"9 left
  • Maple dining chair0 left
  • Oak wall shelf, 48"1 left
  • Maple linen bench, 60"5 left
  • Oak side table, 72"8 left
  • Maple bar stool14 left

Audit log

Who changed what, including actions taken via the AI assistant

  • Drafted purchase order PO-1186AI assistant (as Dana Whitfield) · Today, 9:14 am AI draft
  • Approved sample request for Kestrel Contract FurnishingMarcus Oyelaran · Today, 8:51 am
  • Scheduled campaign "New collection preview"Elise Tran · Yesterday, 4:32 pm
  • Changed Finishing daily capacity 40 → 48 unitsAlice Nowak · Yesterday, 2:10 pm
  • Refunded $280 on order #3012Tomás Herrera · Apr 11, 11:04 am Sensitive

Replaces or connects to: Shopify · WooCommerce · BigCommerce · Fishbowl · Cin7 · NetSuite · HubSpot · Salesforce · QuickBooks · Xero

The problem

Your systems disagree with each other.

Every tool is good at its job. The trouble is everything in between.

Stock is wrong somewhere.

Your inventory system says 12. Your storefront says 9. The warehouse says 7. Someone reconciles it by hand every week, and you still oversell.

Sales can't see orders.

Your CRM knows the deal closed but not that the order is stuck in production. Your reps find out when the customer calls.

Every sync is something that breaks.

Connectors, Zaps and CSV exports hold it all together until an update breaks one and nobody notices for a week.

You're paying for three subscriptions, the connectors between them, and the hours your team spends fixing what falls through.

The solution

The solution? All of your systems built into one custom platform.

When an order comes in, stock is reserved, a work order is released if you need to build it, the customer record updates, and the books follow. No sync. No middleware. One record, from first click to shipped.

After One database. Nothing to sync.

Storefront Inventory Production CRM Team ops One database syncs out QuickBooks
  1. Order placed
  2. Stock reserved
  3. Work order released
  4. Picked and packed
  5. Shipped
  6. Books updated

The product

Everything your ops team lives in, in one place.

Every order, every channel, one queue. Web, wholesale, marketplace and phone orders land in the same place, with stock and production status already beside them.

Orders · 6 waiting
  • Web Sarah Chen #3041 · 1 × Oak dining table, 72" $1,890 Unfulfilled
  • Wholesale Harbor Hotel Group #3039 · 40 × Ash dining chair $14,400 In production
  • Web Marcus Brooks #3040 · 2 × Ash dining chair $720 Unfulfilled
  • Marketplace Emma Rodriguez #3038 · 1 × Walnut wall shelf $280 Ready
  • Phone Cedar & Pine #3037 · 6 × Linen bench, 48" $5,040 Fulfilled
One queue
Web Wholesale Marketplace Phone Retail POS

Stock you can actually sell. One number, read from the same record the warehouse picks from, so overselling stops being a weekly cleanup job.

Inventory · Main warehouse 3 below reorder
ItemLocationAvailableCommittedDays coverStatus
Oak dining table, 72" A · Bin 14 28 6 41 In stock
Ash dining chair B · Bin 03 4 40 6 Reorder
Walnut credenza, 84" C · Bin 21 11 2 33 In stock
Linen bench, 48" A · Bin 09 0 6 0 Out of stock
Maple bar stool B · Bin 17 46 12 58 In stock
Availability is read from the record the warehouse picks from. There is no second number.

From order to shop floor, without retyping. A work order is raised from real demand, materials are checked before a date is promised, and the order knows where its build is.

Order placed Web · wholesale · phone Trigger Stock reserved Against live availability ✓ Done Enough on hand? Checks the bill of materials Decision Work order released WO-1184 · 40 units ✓ Done Mill and joinery Stage 1 of 3 ✓ Done Finishing Stage 2 of 3 ● Running Pack and ship Updates the order Queued Raise purchase order Short on walnut veneer If not

A CRM that knows what they bought. Deals sit next to real order history and real stock, so a rep can answer a question without asking someone else.

Qualified 2
Meridian Workspaces $42,000 Priya Raman 12 past orders
Ember & Oak Cafés $18,400 Priya Raman First order
Sample sent 1
Kestrel Contract $64,500 Marcus Oyelaran Approved by manager
Quoted 2
Harbor Hotel Group $86,200 Tomás Herrera Net 30 · Trade tier 2
Atlas Office Fitout $31,200 Priya Raman Security review
Won 1
Lakeside Resorts $78,900 Marcus Oyelaran In production

Ask the business a question. Tickets, timesheets and approvals run on the same database, so the answer comes from your records rather than a spreadsheet.

Which wholesale orders are at risk of missing their promised date?

3 records checked Orders · work orders · component stock

Two of the eleven open wholesale orders are at risk. Both are waiting on the same component, and one has a promised date inside its lead time.

OrderCustomerBlocked byPromisedRisk
#3039Harbor Hotel GroupWalnut veneer · 21 day leadApr 22 High
#3028Brightfield HospitalityWalnut veneer · 21 day leadMay 06 Medium
Suggested Raise PO-1187 with Timberline Mills today and both dates hold.

The whole business, one place

One environment

Every application and workflow operating inside one cohesive ecosystem. Simple and understandable.

Not six products joined by connectors. One perimeter, rooms that share walls, and a record that walks between them without being copied.

One perimeter · eleven rooms · no walls between the data

The math

Stop paying rent on your own operations.

A typical storefront, CRM and inventory stack is three renewals, per-seat pricing and a connector bill. Here's how that compares.

Comparison Your current stack Own Your eCommerce
Software licenses 3+ subscriptions, renewing None. You own it
Per-seat pricing CRM and ERP seats add up as you hire Unlimited users
Keeping systems in sync Connectors and manual fixes One database, no sync
Fit to your process You adapt to the software Built around your workflow
Your data Split across three vendors In one place you can query
Ongoing costs Rises with seats, orders and apps An optional support retainer

How it works

Fixed scope. Fixed price. No surprises.

  1. Step 1 Free

    Stack review

    A 45-minute call with your team. We map out your business's software dependencies and see what we can replace with a custom solution to save you money and time.

  2. Step 2

    Scope and price

    A written scope, a fixed price and a timeline. Nothing starts until you agree to all three.

  3. Step 3

    Build and migrate

    Weekly demos of working software. We migrate products, customers, orders and inventory history while your current systems keep running.

  4. Step 4

    Launch

    We switch over when it is tested and your team is working in the new system. Keep us on retainer for new features, or don't.

Pricing

One price, agreed up front.

Every system is scoped to your business, so we quote after the stack review. To give you a sense of scale:

Timeline
8–16 weeks depending on scope
After launch
An optional support and features retainer
Book a stack review

FAQ

Questions we get asked.

No. Many clients keep the storefront they have, whether that is Shopify, WooCommerce, BigCommerce, Magento or something custom, and replace what sits behind it: the inventory system, the CRM and the connectors holding them together. We recommend whichever is cheaper and simpler for you.

Yes. If a tool earns its place, we connect to it instead of replacing it. Anything with an API can stay: your accounting, your email platform, your 3PL, your CRM. We will tell you honestly which ones are worth keeping.

We export items, locations, bills of materials, open orders and history from whatever you run today, then run both systems side by side until the counts match. You do not switch over until they do.

Ongoing development is optional: a monthly retainer, or project by project. Nothing renews on its own.

Most consolidation projects take 8–16 weeks. You'll see working software in the first few weeks and every week after.

See your stack as one system.

Tell us what you run today. We'll come back with a map of how it fits together and what it would take to make it one system.

Current tools
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