We build custom eCommerce stores and the systems behind them: inventory,
production, CRM, marketing, and support. You own all of the code. One flat
build fee. No subscriptions. No lock in. No plugins stacked on plugins.
Click around. This is the kind of back office we build: orders, inventory, production, customers,
marketing, and support in one system. It runs on sample data, so nothing you do here is saved.
Fulfilling an order deducts stock, and finishing a work order adds it back.
Production
Work orders driven by web and wholesale demand.
Capacity 82% this week
Planned1
WO-1183Due Oct 2
40 × Ash dining chair
Order #3039
In progress2
WO-1182Due Sep 18
6 × Oak dining table, 72"
For stock
WO-1181Due Sep 16
12 × Linen bench, 48"
For stock
Quality check1
WO-1179Due Sep 12
24 × Walnut wall shelf, 36"
For stock
Done0
Materials for WO-118340 × Ash dining chair
ComponentNeededOn handStatus
Ash lumber, 4/4120 bd ft164 bd ftReady
Seat webbing4052Ready
Hardwax oil2 gal1.5 galPO-2294 arrives Sep 15
Customers
Contacts, companies, and deals, tied to real orders.
Open pipeline $23,300
Lead1
Cedar Coffee Roasters
Priya Natarajan
$8,200
Qualified1
Maple Street Studios
Tom Alvarez
$3,600
Proposal1
Lakeside Dental Group
Aisha Grant
$11,500
Won1
Harbor Hotel Group
Dana Whitfield
$14,400
Dana WhitfieldHarbor Hotel Group
$38,600 lifetime4 orders
Net 30Hospitality
Placed order #3039: 40 ash dining chairs
Accepted proposal for lobby and restaurant seating
Site visit with the facilities team
Sarah ChenRetail customer
$3,130 lifetime3 orders
VIPNewsletter
Placed order #3041: oak dining table
Left a 5-star review for the walnut shelf
Opened the summer collection email
Priya NatarajanCedar Coffee Roasters
$0 lifetime0 orders
Cafe fit-out
Requested a quote for 12 tables and 48 chairs
Downloaded the wholesale catalog
Marketing
Ads, product feeds, pixels, and AI copy, all fed by live store data.
Return on ad spend 4.2× (30 days)
Channels and pixelsServer-side, consent-aware
Google Merchant CenterFeed synced from live stock · 5 products approvedConnected
Google AdsEnhanced conversions onConnected
Meta Pixel + Conversions APIServer events matched: 96%Connected
Instagram and Facebook ShopsCatalog synced from live stock · 5 productsConnected
TikTok ShopNot connected
TikTok Pixel + Events APINot connected
Pinterest tagNot connected
Search readinessSEO and AEO
67/ 100 · ready for Google and AI assistants
Product structured data
FAQ and review schema
llms.txt for AI assistants
Merchant feed matches the site
2 products missing meta descriptions
3 images missing alt text
AI copywriterSample output in your brand voice
Pick a product and a format, then press Generate.
A/B testRunning for 14 days
Product page button: "Add to cart" vs "Buy now, ships in 2 days"
A · Add to cart3.1% conversion
B · Buy now, ships in 2 days3.6% conversion
B wins: +16% orders, 97% confidence
Inbox
Chat, SMS, and email, answered by an AI assistant that hands off to your team.
AI resolved 83% of chats this week
CRM: Maple Street Studios · deal D-19, Qualified · $3,600
We're furnishing a new studio. Can we get net 30 terms on a $3,600 order?
AI assistant
Payment terms are set by our wholesale team, so I've passed this to them with your deal details. Someone will reply here shortly.
Viewing: Oak dining table, 72" · 12 in stock at WH1
If I order the oak table today, will it arrive by Friday? I'm in Austin.
AI assistant
Yes. We have 12 in stock at our main warehouse, so an order placed today ships tomorrow, and FedEx Ground to Austin takes 2 days.
Perfect, ordering now.
Order #3038 · Walnut wall shelf · shipped via UPS
Hi, where is my order?
AI assistant
Order #3038 shipped yesterday with UPS and is due Thursday. I just texted you the tracking link.
Every screen, field, and rule in your system is built around how you work.
Tell us what yours needs.
Beyond the storefront
Inventory, production, and CRM, built in
Your store, warehouse, shop floor, and customer records on one system you own. No separate inventory
app, no manufacturing subscription, no CRM billed per seat.
Inventory and warehousing
Know what you have, where it is, and when to reorder, across every warehouse you run.
Prebuilt modules that plug into your store, inventory, and CRM from launch. Pick the ones you need, we tune them
to your brand, and they're yours with no app subscriptions.
Get found
AI marketing studio
Product descriptions, emails, and ad copy in your brand voice, plus customer segments that update themselves.
Meta, Google, TikTok, Pinterest, and Snapchat events sent from your server, so ad platforms still see conversions, always within the shopper's consent choice.
Rate shopping across FedEx, UPS, USPS, and DHL, plus freight, local delivery, pickup, and your own rules for zones and free shipping.
Rate shopping
Freight and LTL
Accessible by default
Built to WCAG 2.2 AA, with keyboard and screen reader support, readable contrast, and alt text checks, which also lowers the risk of accessibility complaints.
WCAG 2.2 AA
Screen reader tested
AI features run on your own AI provider account, so usage is billed to you directly with no markup.
Custom capabilities
Whatever else runs your business, we build it
Beyond the systems and prebuilt modules above, here's what clients often ask us to build. Every one is custom
code in your repository, not another monthly app.
B2B and wholesale portals
Account pricing, net terms, quick reorder, and approval flows.
Quotes and RFQs
Customers request quotes; your team prices, sends, and converts them to orders.
Product configurators
Made-to-order options with live pricing and lead times that feed production.
Subscriptions and memberships
Recurring orders, member pricing, and self-serve plan changes.
Customer portals
Order history, invoices, tracking, and documents behind a login.
Returns and warranties
RMAs, inspections, restocking, and warranty claims in one flow.
Marketplace sync
Listings, orders, and stock kept in step across your sales channels.
Point of sale
In-person sales on the same inventory and customer records as the web.
Dealer and distributor networks
Territories, dealer pricing, lead routing, and co-op programs.
Reports and dashboards
The numbers you actually run the business on, not a vendor template.
Workflow automation
Approvals, alerts, and hand-offs that happen without anyone chasing them.
EDI for retail partners
Purchase orders, ship notices, and invoices exchanged with big-box retailers automatically.
Don't see it?
If a process runs your business, we can build software for it.
Every CRM, ad platform, ESP, helpdesk, payment processor, carrier, and accounting platform
your store already runs on. No app store. No per app monthly fees. Direct API integrations,
built into the foundation of your site.
Don't see what you use? If it has an API, we can integrate it.
The honest math
What you stop paying when you own the store
A Shopify Plus store with the usual stack of apps quietly costs $500 to $3,000+
every month before you've sold anything. We replace that whole stack. Once.
Shopify / Wix / BigCommerce
Own Your eCommerce
Monthly platform fee
$29 to $2,000+/mo
$0
Required plugins/apps
$50 to $500+/mo
$0
Code ownership
Locked to platform
You own everything
Theme and feature limits
Template bound
Unlimited
Credit card processing
2.9% + 30¢
Helcim, materially lower
Shipping integrations
Paid app required
FedEx and UPS built in
Accounting sync
Paid app required
Direct API integration
Hosting and CDN
Bundled, opaque
Works with any DNS host you use
Inventory and warehousing
Separate app subscription
Built in, multi-warehouse
Production and manufacturing
Separate app subscription
Built in
CRM
Billed per seat
Built in, no seat fees
Marketing, sales, and support tools
Stack of paid apps
Prebuilt, no app subscriptions
Migrate away later
Extremely painful
Already yours. Nothing to migrate.
Process
From rented platform to owned business
A clear path from your first Shopify invoice to a store that's yours.
01
Discovery
We map your catalog, checkout, warehouse, production, and customer workflows, edge cases included. Then we scope a build around how your business actually operates.
02
Architecture and design
No templates. We design your store interface and architect a custom front end on a modern stack, with the integrations you need wired in at the foundation.
03
Build
Storefront, checkout, admin, and integrations, built on modern tech stacks like Next.js, React, TypeScript, and headless commerce APIs. Reviewed weekly. Iterated continuously.
04
Migrate
Products, customers, orders, SEO redirects, and historical data moved from your existing platform with zero downtime and zero data loss.
05
Launch on the host you choose
Cloudflare, AWS, Vercel, Netlify, or any DNS host you already use. We deploy to whatever infrastructure you prefer and keep you in control of your domain. Subsecond page loads, DDoS protection, and automatic SSL come standard.
06
Maintain and evolve
Continuous development. New features, performance work, integrations, and security updates shipped by the team that built it, month after month.
Questions
The things people actually ask us
Why is there no monthly fee?
Because you're paying us to build software, not to rent it. A Shopify or Wix subscription is a recurring license to use someone else's platform. We build a site that belongs to you outright, hosted on infrastructure you control. There's nothing to subscribe to.
What does "you own the code" actually mean?
You get the full Git repository, the design files, the deployment configuration, and the domain. If you walked away tomorrow, you could host the same site anywhere, hire any developer, and keep operating. No permission required.
Why no plugins?
Plugins are a tax. They duplicate functionality, conflict with each other, slow down your store, renew on their own schedules, and break when their authors abandon them. We build the features you need directly into your codebase, where they're fast and accountable to one team. Ours.
Can you replace our inventory or ERP software?
Often, yes. We build inventory, warehousing, and production into the same system as your store, so stock, orders, and work orders share one database. If you'd rather keep an ERP like NetSuite, we integrate with it instead of replacing it.
Do you build for manufacturers?
Yes. Bills of materials, work orders, routing, capacity planning, shop floor views, and material requirements, set up around how your shop actually runs, whether you make to stock, make to order, or both.
Can the built-in CRM replace HubSpot or Salesforce?
For many businesses it can: contacts, companies, deals, tasks, and full order history in one place, with no per-seat fees. If your team lives in HubSpot or Salesforce, we sync with them instead.
What if we need something no software does?
That's exactly what we're for. Quote builders, product configurators, dealer portals, custom pricing rules, automations: if a process runs your business, we can build software for it.
What is AEO?
Answer engine optimization. More shoppers now ask ChatGPT, Perplexity, or Google's AI Overviews what to buy, and those tools recommend stores whose product data they can read and trust. We publish clean structured data, answer-ready FAQs, an llms.txt file, and a live product feed, so AI assistants can find and recommend your products.
Will the AI chatbot make things up?
It's set up to answer only from your own catalog, live inventory, order data, and policies, and to hand the conversation to your team when it isn't sure or a customer asks for a person. Every conversation is saved in your inbox, so you can review what it said.
How is 99.999% uptime possible?
We deploy to a global edge network with automatic failover, DDoS protection, and SSL. Major providers like Cloudflare, AWS, and Vercel all publish SLAs at 99.999%, which is roughly 26 seconds of downtime per month. We tune the setup to whichever provider you use.
How long does a build take?
Storefront builds typically launch in 6 to 10 weeks. Larger commerce builds with custom workflows and B2B logic run 10 to 16 weeks. We give you a fixed timeline up front, with weekly reviews.
What if I need new features after launch?
We offer ongoing engineering retainers where we add features, integrations, and optimizations every month. Or you can hire us project by project. Or you can hand the codebase to your own team. Your call, every time.
Can you migrate me from Shopify, Wix, BigCommerce, or WooCommerce?
Yes. Products, customers, orders, content, SEO redirects, and historical data. We sequence the migration so your old store stays live until the new one is fully tested. Zero downtime, zero lost orders.
Get started
Stop paying rent on your own storefront
Tell us about your store, your stack, and where you want to be in twelve months.
We'll come back with a fixed scope, a fixed price, and the math on what you'd save.
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